The Results That Matter
- Mobile PageSpeed Score: 66/100 → 98/100
- Largest Contentful Paint (LCP): 7.4s → <2.5s
- Timeframe: 24 hours
- Platform: WordPress
- Impact: Site now loads before prospects lose patience
Initial Mobile Score (66/100) showing high load time (7.4s).
The Problem: Slow Sites Don’t Generate Leads
Our own agency site had a conversion problem
Every second their site took to load past 3 seconds, they hemorrhaged potential real estate clients. Agents don’t wait. Buyers don’t wait. When your LCP hits 7.4 seconds, you’re not competing—you’re invisible.
Here’s what was happening:
Google’s Core Web Vitals were failing. The site wasn’t just slow for users—it was being penalized in search rankings. For an agency relying on organic traffic to generate real estate leads, this was a death sentence.
Mobile users were bouncing. A 66/100 mobile score meant the majority of their traffic—real estate buyers searching on phones during open houses, agents checking comps between showings—was getting a broken experience.
WordPress was bloated. The platform that should have been their asset had become a liability. Unoptimized images, render-blocking scripts, and zero caching strategy meant every page load was pulling maximum server resources.
The business impact? Lost leads, wasted ad spend, and diminishing organic visibility in a competitive market where real estate technical SEO makes or breaks agencies.
The Solution: Surgical WordPress Speed Optimization
This wasn’t about installing a caching plugin and hoping for the best. Our technical SEO services approach was methodical and ruthless.
Scripts: Eliminate, Defer, Optimize
We audited every JavaScript file. Removed unused third-party scripts bleeding page weight. Deferred non-critical JS to load after the initial render. The goal: get paint on screen, then worry about interactive elements.
Images: Compress Without Compromise
Real estate sites live and die by visuals. We converted heavy PNGs and JPEGs to next-gen formats (WebP), implemented lazy loading for below-the-fold images, and properly sized every asset for mobile and desktop viewports. Quality stayed intact. File sizes dropped 70%.
Caching: Make the Server Work Smarter
We implemented multi-layer caching—browser caching, page caching, and object caching. Combined with CDN integration, repeat visitors now load the site in under a second. First-time visitors experience sub-3-second loads.
Database Optimization
WordPress databases bloat fast. We cleaned post revisions, transients, and orphaned data. Result: faster database queries, faster page generation, faster TTFB (Time to First Byte).
Critical CSS Implementation
Above-the-fold content now renders immediately with inline critical CSS. The rest loads asynchronously. Users see content before the page fully loads—perceived speed matters as much as actual speed.
The Result: 98/100 Mobile Score and Business Impact
PageSpeed Scores:
- Mobile: 98/100 (from 66)
- Desktop: 99/100
- LCP: <2.5s (from 7.4s)
- All Core Web Vitals: PASSING
What This Actually Means:
The site now loads before prospects lose interest. Google’s algorithm sees a fast, mobile-optimized experience and rewards it with better rankings. Ad spend goes further because landing pages don’t bleed conversions due to slow load times.
For a real estate agency, this translates to:
- Higher organic rankings for competitive local search terms
- Lower bounce rates from mobile traffic
- More form submissions and phone calls
- Better quality score for paid campaigns
Page speed optimization isn’t vanity metrics. It’s infrastructure. When your technical SEO services foundation is solid, everything else—content, links, conversion optimization—works better.
Final Result after 24 hours – 98/100 Score & <2.5s Load Time.
Your Site Is Slower Than You Think
If your WordPress site scores below 90 on mobile, you’re losing money daily. If your LCP is over 2.5 seconds, Google is suppressing your rankings.
Our technical SEO services don’t just fix speed—we fix the revenue leak slow sites create.
Results in 24 hours. Guaranteed metrics. No bloat.
Stop losing leads to load times. Let’s fix your site speed the same way we fixed ImpaktFlo.com.